Ordering

When does the online store open?

We are opening properly in 2027. Everything you can see now is the brand taking shape — the collections, the stones, the workshop. If you would like to know the day it opens, ask us to put you on the list and we will write to you once, when it happens.

Can I buy a piece before then?

Yes. Nothing is stopping us making something for you now — it simply happens by email rather than through a checkout. Tell us what you are after and we will take it from there.

The jewellery

Where is it made?

In our own workshop in South Africa. The drawing, the casting, the setting and the final polish all happen in the same place, by the same people. Nothing is designed here and finished somewhere cheaper.

What metals do you work in?

Principally 18ct yellow, white and rose gold. We work in silver and platinum on request.

Where do the stones come from?

We buy stone by stone rather than by the parcel, and we choose for the light a stone holds rather than for a certificate. Every diamond and coloured stone we set is ethically sourced.

Can you make something that is not in the collection?

Often, yes. Commissions start with a conversation and a drawing. Write to us and describe what you have in mind, including any stone you already own.

Anything else

My question is not here.

Write to info@elsagray.co.za or call +27 83 550 1779. The same people who make the jewellery answer the messages.